Studio Movie Grill revolutionized movie theatres and created a new market niche when it started to run its movie-theatre-restaurant concept. It is a fresh and unique concept that gathered lots of customers since they were the only ones who could screen first-run Hollywood movies while serving meals.
SMG has locations in nine states and just recently opened its 24th theatre in Texas. This concept attracts millions of patrons and the company is still growing each year.
Studio Movie Grill Ticket Prices
|Children (ages 2-12)||$7.00 - $7.50|
|Adults Peak Evening||$10.00 - $11.00|
|Adults Non-Peak Evening||$9.00 - $10.75|
|Before Noon||$6.00 - $6.50|
|Adult Matinee (before 5pm)||$7.00 - $9.00|
|Seniors (ages 65+)||$7.00 - $9.00|
|Student Discount (13+ with ID)||$7.00 - $9.00|
|Military Discount (with active ID)||$7.00 - $9.00|
|CHEAP TUESDAY MOVIES|
|Additional Experience Charge||$3.00|
Founded by Brian Schultz in 1993, SMG has a very rough start since they only had rights to movies that are already decreasing in popularity and are to be released on video. They only have one movie theatre and it was very difficult to encourage people who are not willing to accept change.
Many studios are reluctant to give them first-run movies since they were such a small movie theatre back then. Things changed when Schultz acquired a second location and a bigger cinema so he could convince various studios to give them new movies.
Ultimately, a studio has relented to his persuasion. In 2000, Schultz’s vision of having a casual dining restaurant and a movie theatre has started its way to the top. They are now serving high-quality food and screens Hollywood blockbuster hits.
In 2014, SMG was awarded by the Caruth Institute of Entrepreneurship as one of Dallas’ 100 Fastest-Growing Businesses. Schultz has also received various awards for his entrepreneurial accomplishments.
Studio Movie Grill Review
The most important concept that made SMG unique is having a complete meal and made-to-order food menu. Most cinemas serve contemporary theater fare, but it was not what SMG wanted to offer its customers.
The full menu can be seen at their official website at different locations and are also available at the theatre by pushing the Service Button available on every seat. The menu is composed of:
- Drink Menu
- Kid’s Menu
Tickets can be purchased at the Box Office, online, or at a theatre kiosk. SMG screens two types of movies, 2D and 3D, with varying prices for children and adults.
Customers are encouraged to arrive 15-20 minutes early and they have the option to eat at the tables outside the theatre or they could bring the meals inside since each seat has a swinging table with sufficient leg room.
Four seating options are available depending on the viewer’s preference:
- Table A and B seats, which offer stationary chairs or desks.
- Lounge seats, which includes a tray table and bigger seating area.
- Counter-top seats, which are good for a group of people.
- Reclining lounge seat that also comes with a tray table.
The customers can also reserve seats in order to get the best sitting options. It also ensures their seats and they will not encounter problems such as showing up to a sold out show.
The theatre concept is very convenient since the customers do not have to search for restaurants near the cinema. They can eat their meal while watching the movie. They can also get some drinks at the lounge area while waiting and after the movie has finished.
SMG also has an email club wherein a member could enjoy free screenings, join exclusive events, and have ticket discounts. Gift cards are also available for purchase online and the buyer has the option to include a personalized special message.
The company has several outreach programs and supports a number of foundations. The cinema has Special Needs Screenings held twice in every month and it is free for children with specials needs along with their siblings.
It is not surprising that people see SMG as a game changer in the movie industry since it offered them something new and fresh. They were the pioneers of building a business that caters to two different markets but it didn’t stop them from growing and changing the idea of a great cinema experience.